Visit the website of Wool
Wool Innovation Australia was first established in 2001 as
a subsidiary of Australian Wool Services. In 2002 Wool Innovation
became an independent public company owned by Australian woolgrowers
with a mission to increase the long term profitability of
Australian woolgrowers and the Australian wool industry through
research, development and innovation. Wool Innovation Australia
also provide trade development on behalf of woolgrowers.
The priorities for Wool Innovation Australia as a company
range from the development of new wool products to building
a demand for wool by creating exciting wool fashion designs.
These aims take into account many of the problems encountered
by the Australian wool industry including animal health and
welfare issues and the critical shortage of shearers and shed
Australia Wool Industry - Education & Adoption
Wool Innovation Australia takes its role of education and adoption very seriously. They aim to provide woolgrowers and the wider Australian wool industry with the latest research findings and tools to improve farming processes. Wool Innovation provides internal consultancy services to enable best practice strategies for woolgrowers at the grass root level.
Australia Wool Industry - Role in Fashion & Design
Wool Innovation Australia is working with the fashion design industry, manufacturers and retailers to get more Australian Merino wool into global fashion apparel markets. Wool Innovation has developed a series of marketing platforms based on the improvement of wool products and which address consumer requirements regarding touch, colour, drape, easy care and fit. These improvements feed through to woolgrowers and the Australian wool industry at the most basic levels.
Wool Innovation Australia & Globalise Working Together
Wool Innovation, together with Globalise, have implemented online marketing strategies to increase traffic to the Wool Innovation website through search engine optimisation and promotion strategies. By identifying key search terms, Globalise made recommendations that have significantly increased Wool Innovation's online profile. Contact Globalise to see how you can increase the online traffic to your website.